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Fieldwise LIVE: national trials come to your screens – South East Farmer – Stuart Hill

Farming is not standing still with the coronavirus situation and neither are we. ...

“We understand the importance of trials results on both a national and regional level to help our agronomists make the right decisions for their farmer clients,” said Stuart Hill, head of technology and innovation at Hutchinsons.

“This means that we will continue to invest in our national and regional trials sites, as we do every season. Our unique national Helix project will continue to look at innovative and relevant technologies and techniques that can make positive impacts on farm sustainability and profitability.

“Our groundbreaking 10-year Helios project (Hutchinsons Enhanced Light Interception Orchard System) looking at the effect of light capture on fruit quality in apples continues across our two sites in Kent and the West Midlands.

Stuart Hill, Head of Technology and Innovation

“We also recognise that no two farms or fields are the same, and what works well for one won’t necessarily work for another. Therefore the work that we do at our regional technology centres throughout the country on a wide range of soil types, crops and inputs will go on throughout the season.

“The only difference from having an open day as such, will be the way in which we share the results,” he pointed out.

“With the uncertainty around open days we are bringing our work from the regions to the grower – with Fieldwise LIVE.

“Our aim is to be able to bring live in-season regular updates to growers on what is happening in crops throughout the season – with seven regional technical centres, the Helix project, and our national maize, brassica and potato trial sites, we are well placed to be able to deliver this.

“This will be done through a series of live videos from all of our trials sites at regular intervals during the season, which will be hosted on our new website,” he explained.

“By logging onto the bespoke Fieldwise LIVE section of the website, it will be possible to access these videos to see in real-time, the latest on how crops are progressing through the season, and the best advice on how to manage them from our leading technical experts and agronomists, who are fully equipped and ready to roll.

“We will also be using all of our social media channels such as Twitter @Hutchinsons_ag and our Facebook page to externalise our findings, so look out for these.

“We recognise that it’s not the same as the real thing – we enjoy and value the face-to-face interaction with growers coming to our open days as much as we hope they do – but we just have to recognise that this is not going to be possible for this summer,” said Mr Hill.

“However we hope that by bringing live trials reports and updates from our agronomists and technical experts from the field, we can continue to support farmers as much as possible in these challenging times.”


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