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Hutchinsons Celebrates Eight Decades of Service to UK Agriculture at Cereals

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2018 is a milestone year for Hutchinsons, marking eight decades of service to UK agriculture as one of the country’s leading agronomy companies.

Recognised as providing the highest standards of agronomic advice to farmers and growers, together with the range of high quality services and products that they require, Hutchinsons agronomists know that cutting edge advice backed by great service, all geared to your specific farm situation, is key.

Good technical agronomy that brings about profitable and sustainable crop production is at the heart of the Hutchinsons business, and fundamental to this is the relationship between the agronomist and his farmer client says Ed Barnatt, Business Development Manager.

“Being a good agronomist is not just about walking crops and making the right recommendations, my clients want me to be involved in all aspects of the farm so that decisions are made on a fully informed basis.  After all it’s a team effort focussed on taking that particular farm business forward.”

However, to do this, he recognises that the complexity of agronomic decision-making in today’s climate of tighter environmental regulations, climatic challenges and changing disease threats, makes it vital for an agronomist to have access to a wide range of technical expertise and information.

“By being part of a leading national agronomy company, Hutchinsons agronomists are better placed to access this level of support, whilst still delivering the highest quality and most up-to-date technical advice to farming clients in today’s volatile environment,” he says.

Hutchinsons brand new Omnia precision agronomy app “Connect’ will be launched at this year’s Cereals Event.

Connect is a cost-effective solution that has been designed to simplify precision farming by connecting you to your machine to enable variable rate control.  The iPad app allows you to seamlessly and instantly send variable application maps created in Omnia to the field, and also controls the spreader, sprayer or drill.

Connect in action


“The advantage of this process is that it streamlines precision farming operations, giving you greater control and improving your efficiency,” says Oliver Wood, Hutchinsons Precision Technology Manager.

What’s really significant and valuable about the app is that Connect is compatible with a wide range of machinery including Amazone, KRM, Kuhn, Vaderstad, Horsch, Mzuri, Sky, RDS and more.

Soil Health Live!

Hutchinsons Healthy Soils is the new and innovative service that measures and monitors soil health and will be a major focus at the Cereals Event. Healthy Soils Live! will see Hutchinsons Healthy Soils expert Dick Neale, below ground in his very own soil pit!

Dick Neale will be in a soil pit

With samples of different soils, vast numbers of worms and a spade, Dick Neale and his team of soil health experts will be available during the course of the Cereals event to talk through any questions or issue that you may have with your farm’s soil health, and how to manage it to improve crop production on your farm.

Virtual Winter Wheat for the 2018 Cereals Challenge

Teams from Nottingham University, Newcastle University, Harper Adams University, Writtle University College, Hartpury College and the Royal Agricultural University are all competing in this year’s Cereals Challenge to grow the best virtual plot of winter wheat on land that has a resistant black-grass challenge and is following a crop of oilseed rape leaving Clearfield volunteers to manage.

Now in its 9th year, the Cereals Challenge aims to encourage a new generation of agronomists and farmers into the industry by offering them a ‘crop’ to manage and is organised jointly between by Hutchinsons and Velcourt.

The winners of the Cereals Challenge will be announced and presented with a trophy, £1000 to share as well as £500 for their College, on the Hutchinsons stand at the 2018 Cereals Event at Chrishall Grange farm in Cambridge on Wednesday 13th June 2018.

Follow the 2018 Cereals Challenge on Twitter #CerealsChallenge2018

Delivery Notification & Isotrak – on display at Cereals

At peak times of the cropping calendar knowing that an expected delivery has just been made can be extremely important.

All delivery vehicles in the Hutchinsons fleet have been equipped with the Isotrak delivery notification system, which tracks their position by GPS and recognises when a vehicle arrives at an expected destination. It then sends a message to the designated recipient to say the delivery has arrived and is being offloaded at the farm.

The GPS signal also shows the progress of each vehicle on the road, which can be used to give updated expected time-of-arrival for the vehicles on farm.